Email authentication protocols are a vital set of measures that protect against email threats. These standards help prevent email spoofing, a technique foundational to phishing and spear phishing attacks. Still, the implementation of these security measures remains far from absolute. By some estimates, fewer than 2 in every 10 organizations have an enforcement policy for DMARC, a crucial standard for preventing sender impersonation.
But that may soon change. Google and Yahoo have announced new email authentication requirements that will go into effect February 2024. The changes will implement new rules that organizations must follow to ensure normal email delivery to and from the platforms.
In this post, we review the new Google requirements and what they may mean for your business.